Case Study - Enterprise health platform web experience
Marketing pages and blog for a global digital health platform — hybrid WordPress and React delivery with performance optimization.
- Client
- Personify Health
- Role
- Front-end Engineer
- Year
- Focus
- Web & content front-end
Delivered via Metajive
Tech stack
- React
- TypeScript
- WordPress
- Twig
- SASS
- Performance optimization
Challenge
Personify Health operates at enterprise scale — a personalised digital health platform trusted by thousands of organisations globally. The marketing site and blog needed to reflect that credibility while staying fast, accessible, and easy for content teams to maintain.
The stack was hybrid: WordPress for content workflows with React components for interactive marketing sections.
Approach
Through Metajive, I built and refined marketing pages using React and TypeScript integrated into WordPress-driven templates. Twig and SASS supported theme-level styling, while I focused on performance improvements across WordPress themes and plugins.
The blog and resource sections required balancing editorial flexibility with front-end polish — responsive layouts, consistent typography, and strong Core Web Vitals.
Results
- Marketing pages supporting Personify Health’s enterprise wellbeing positioning
- React components integrated into WordPress without breaking editorial workflows
- WordPress theme and plugin optimizations improving load performance
- Consistent responsive UI across global marketing properties
Product context
Personify Health describes itself as a personalised health platform serving 7,000+ organisations, including a significant share of the Global Fortune 500.